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Directors Think Tank Sdn Bhd
Directors Think Tank Sdn Bhd
GoTyme Bank
Digital Bank
The film highlights GoTyme Bank’s promise that when users ask for help, they can expect to speak to a real person, who will cater to their needs with human intuition and empathy. Anchoring the campaign is the belief that as the more digital the world becomes, the more human a bank needs to be.
“The Lonely Bot” will be followed by four individual 20-second short films: Gimme Five, Cupcake, Promotion, and Bot World, which will be released over the next few weeks. Each video will focus on a value proposition or product of GoTyme Bank.
CLIENT : A GOTYME BANK
GoTyme Head : RAYMUND VILLANUEVA
GoTyme Brand : MARISOL PRIETO
GoTyme Creative : ELPEE ABIAS
AGENCY : IRIS SINGAPORE HUMANS
Executive Creative : CRISTINA ‘TIN’ SANCHEZ
Creative : MIGUEL ESCOBAR / YANYEE KWOK / KHOONKIAT LIONG / BERNARD TAN
Superhuman Producers : BETTINA FENG / SALIMAH SALEH
Strategic : LENA LIEW / PRIYA KALIDAS / WEI LING HOONG / TANYA SALAZAR / RAJ SUNEJA / ZANN AW / FELIX PELS / VlLLE VAINAMO / YINGTING LOW
PRODUCTION HOUSE : DIRECTORS THINK TANK
Producers : PAT SINGH / TEKNAM HENG / DARREL HYON-LE
Director of Photography : TOSHIHIRO KIZU
Editor : AFFANDI JAMALUDDIN
Post-production : TANK3 ASIA
Music and Audio Mixing : TANK MUSIC ASIA & PITCH AUDIO+ MAGIC
