Muma Malaysia
The Tapping Tapir
Beverage
As a newcomer in the world of hydration beverages targeting Gen Z, Bajo Active aspires to recognise and empathise with the distinctive challenges this generation faces. Referred to as the ‘strawberry generation,’ they are often unjustly labelled as weak and lacking resilience. However, the reality is that they navigate an exceptionally demanding societal landscape while confronting significant pressures along the way.
Find your mojo. Find your bajo. As a newcomer in the world of hydration beverages targeting Gen Z, Bajo Active aspires to recognise and empathise with the distinctive challenges this generation faces. Inspired by the resilient Bajau sea nomads, our mission was to awaken the spirit of determination within Gen Z. The launch campaign is an ode to the brand’s artisanal approach with meticulously handcrafted details to showcase the burning passion Bajo Active shares with a misunderstood group of go-getters.
Client: The Tapping Tapir
Co-founders: Ivan Lee, Victor Tee, Toh Tee Reei
Agency: Muma Malaysia
ECD: Choo Chee Wee, Ajay Bakhshi
Creative Director: Kevin Teh
Art Director: Kong Wai Yi, Loh Eng Sung, Choo Chee Wee
Copywriter: Ajay Bakhshi, Kevin Teh, Vincent Chew
Designers: Jamie Tan, Chew Yuan Ji, Shannon Khor, Angel Lam, Natalie Chia
Motion Graphic Designer: Hon Khai Yin
Business Head: Pang Li Li
Brand Executive: Khoo Jia Yann
Production: Cue Art
Artist: Aston Choong
Producer: Lim Kian Leong
Production: Directors Think Tank
Executive Producer: Pat Singh
Producer: Ben Lazaroo
Director: Chevie Law
DOP: Shahrul
Camera Assistant: Najib Nasaruddin
Gaffer: Kam Sahak, Nor Farif
Key Grip: Nur Hissamudin, Idzhar Farif
Bestboy: Nur Hamirruddin
Art Department: Mohamad Khairul Mddan
Production Assistant: Alister Cheng, Nicole Wong
Production Intern: Goh Sher Reen, Eric Stephen, Princeton Darlington
Equipment: Tankquip
Post: Tank3
Post Producer: Sivagamy Jeevapragasam
Offline: Chen Yi Zhi, Hon Khai Yin
Online Artist: Chen Yi Zhi, Hon Khai Yin
Colorist: Katelynn Tan
Audio: Tank Music, Real Time Studio, Nacho Usual Collective
