Dentsu (Malaysia) Sdn Bhd
Honda Malaysia
Honda e:HEV Hybrid Range
Honda’s heritage is one that is built on a pursuit of constant innovation. Its e:HEV engines embody the very best of Hybrid technology. Honda had four Hybrid models to offer, where competitors only had one. They wanted to be the first to claim that they have the widest and most advanced Hybrid range. The objective was to leverage on this feat to not just retain Honda’s No.1 non-national car brand position in Malaysia but to position the brand as leaders in the Hybrid car conversation as well as making Honda synonymous with Hybrid technology.
Honda created a new generation of Hybrid cars and Hybrid drivers.We defined this new age as GEN H. H is Honda. H is Hybrid. H is Hype. To invite people to ‘Experience Hybrid, the Honda way,’ we tapped into aspirational lifestyles, showing how different people lived life to the fullest. We wanted to strongly link cool personalities with the Honda Hybrid range. Hence, the film engaged KOLs as these different personalities and their Honda Hybrids, coming together at the end of the video as GEN H. To appeal to a younger target audience, the style of our film was modern and edgy with a cool factor ramped up beyond the norm. This went beyond the look of our film, to the music composition as well.
Client: Honda Malaysia
Head of Sales Marketing: Jordhat Johan
Project Member: Wendy Low, Nicole Tan
Agency: Dentsu Creative Malaysia
Group Chief Creative Officer: Andrew Low
Associate Creative Director: Steve Ooi, Julia Nicholson
Senior Art Director: Fikri Kamarudin, Jarrell Wong
Designer: Johan Roslie
Writer: Izzat Syahmi, Nazrel Fuad
Client President: Keiji Matsuhashi
Business Director: Foo Keat Wei
Senior Account Director: Mimi Yeoh
Senior Account Executive: Batrisyia Khaizuran
AV Producer: Mimi Yeoh
Film Director: IClaudius
Production House: Restless Productions
Executive Producer: Terrance Chua
Producer: Claudine Sequerah
Production Manager: Sam Chee Shito
Director of Photography: Nicholas Chin
Art Direction: Jimmy Bong Soon Meng
1st Asst. Director: Shaun Goonting
Wardrobe Stylist: Darren Siew
Offline Editor: Johnny Chuah
Colorist: Ooi Yi Jing
Online: Meccanica VFX
Online Editor: Hamman Amin
Music Sound Design: Maveriq Studios
Music/Sound Director: Paul Morrison, Raymund
