Grey Worldwide Sdn Bhd
Coway Malaysia
House Electrical Appliances
One of the nation’s beloved marathon events, Coway Run, is back for the 6th year. With similar runs and marathon events sprouting in 2022, how will Coway – a Korean water and air purifier brand, continue its successful ascent in launching another marathon event that will garner more participation and excitement among the public?
Malaysia and the world were emerging from its cocoon of safety to experience the tentative joy of endemic life. Marathoners, in particular, were itching to return to on-ground runs. And we worked hard to deliver: a hybrid Coway Run that united people in a feel-good act for real change. Coway Run ‘Unite to Create’ has two major components:Virtual— Runners submit their GPS running tracks online, which are transformed by local artists into NFT-minted art pieces.Physical— An on-ground running event combined with an art bidding event for the NFT-minted art pieces that raise funds for partnered charity groups.
Chief Creative Officer: Graham Drew
Deputy ECD: Heng Thang Wei
Associate Creative Director: Terces Pok
Creative Group Head: Charlene Ong
Senior Copywriter: Megan Ong
Art Director: Anlyne Chen
Copywriter: Raja Farhana
Designer: Aqeil Aziz, Tee Qi Xiang, Clement Ong, Lang Jin Jin
General Manager: Marcus SK
Account Director: Patricia Lee
Account Manager: Liezaty Zaini
Illustrator: Gosti
Event Organiser: Score Sports Management Sdn Bhd
