Grey Worldwide Sdn Bhd
Carlsberg Malaysia
Alcohol
Carlsberg wanted to connect with East Malaysians in a way that truly celebrated their unique cultural identity. How do we express their pride in local culture authentically?
In East Malaysia, tattoos are a way to showcase one’s cultural identity and heritage. To celebrate local pride, we collaborated with two prominent East Malaysian tattoo artists to develop a series of limited edition cans featuring designs inspired by local tattoo culture.
CREDITS - IDEA CREATOR
Chief Creative Officer/ECD: Graham Richard Drew
Creative Director: Andrew Fong
Group Head: Michelle Chong
Senior Art Director: Lon Fung Soon
Writer: Lee Bao Jin
Senior Brand Director: Daphne Wong
Senior Brand Executive: Chok Jia Qi
