Fishermen Integrated
Alcon Pte Ltd
PRECISION1® Contact Lenses
Many contact lens users in Singapore and Malaysia normalise the pains and discomforts that come with using contact lenses based on old technology; often these symptoms are dry eyes, tearing, pain, eye redness. The task was to get contact lens users to switch to PRECISION1® lenses by signing up for the 5-day E-trial.
For our solution, we enlisted Jenn Chia, an influencer with a big following in both Singapore and Malaysia, who’s known for her quirky video content on the subject of relationships where she plays multiple characters. This was perfect for us to tell a dramatic, funny story about what a healthy relationship looked like VS a toxic one, as a metaphor for PRECISION1 contact lenses VS the outdated contact lenses you’ve been in a ‘relationship’ with for so long.
Executive Creative Director: Adam Miranda, Andrew Tan, Toh Han Ming
Creative Group Head: Elaine Liao
Art Director: Aloysius Tee
Copywriter: Ian Lingarajan
Managing Director: Mark Darren Lee
Account Manager: Adriel Chan
Creative Co-Director & Copywriter: Jenn Chia
Production House: Graph Studio Sdn Bhd
Executive Producer: Kenneth Lim
Film Director: Jawagar Samidurai, Derrik Yaw
Producer: Lee Jade Shan
DOP: South Ong
Assistant Director: Melissa Lim
Art Director: Chia Kok Ming
Makeup Artist: Sue
Wardrobe Stylist: Max Mak
Post House: Gurafu Post
Offline Editor: Elyas Adnan
Online Editor: Jassmine Majeed, Johnson Ng
Audio House: L.A.B Studio
