NASIB MALANG WANG BERANG

MERIT BM Copywriting, Content Writing & Scriptwriting: Single

Creative Assets

Agency

GEOMETRY GLOBAL SDN BHD

Client

Maybank Malaysia

Product/Service

Banking Service

Brief

To weather the storm of economic uncertainties, more Malaysians are exploring investment opportunities like stock trading. Established players like MOOMOO and MPLUS have already staked their claim in the local stock trading scene, targeting seasoned traders by highlighting rewards and promotions, leaving new and aspiring stock traders feeling neglected and overwhelmed.

Solution

To reach potential new stock traders, we connect with them in the podcast world through online audio ads tailored to popular podcast genres. The ad personifies saved money, desperately waiting to be invested in online stock trading.

Credit

VML Malaysia
Chief Creative Officer: Didi Pirinyuang
Executive Creative Director: Phoecus Lee, Suryadipura Mohd Salleh
Senior Strategic Planner: Farhanim Abdul Manan
Creative Group Head: Afiq Deen, Joceline Yan
Senior BM Copywriter: Syataf Akhimullah
Graphic Designer: Zoe Lee Ning Xin
Head of Integrated Creative Services:  Loreen Eva Lim
Executive Producer: Mike Chong
Business Director: Yippie Yip
Brand Director: Michelle Ngu
Brand Manager: Raja Alysa Zafira

Audio House: Real Time Studio
Executive Producer: Jennifer Yiew
Producer: Mei Yee Lee
Sound Engineer:  Terry

Client: Maybank Malaysia
Marketing Lead : Wae Lern Mak
Marketing Manager : Etain Chow