Case Film
Creative Assets
HAKUHODO MALAYSIA
KAO MALAYSIA SDN BHD
Mosquito Repellent
Bioré needed to break through a cluttered market of mosquito repellents, all claiming the same things—strong smells, chemical deterrents, and claims to keep mosquitoes away. There was an urgent need to create a standout message that would cut through the noise and clearly communicate the unique benefits of Bioré GUARD Mos Block Serum to concerned mothers.
By focusing on Bioré’s Anti-Landing Tech, we developed the ‘Mosquitoes Never Landing’ campaign, highlighting the exhaustion of mosquitoes who can’t land anywhere, and driving home the unique selling point. The campaign featured tired mosquitoes barely hanging on in social videos and POSM, trying to adjust to their new reality—taking on odd jobs around town, from scanning snacks to selling wipes, and more.
Chief Integration Officer / Head of Creative
Leong Weng Kin
General Manager
Kiew Yen Nie
Senior Art Director
Lucas Lau
Senior Art Director
Kelvin Boak
Art Director
Yeong Yong Li
Designer
Maira Barakbah
Copywriter
See Thoo Cai Yi
Senior Account Director
Nelli Rusli
Senior Account Executive
Aina Amir
Creative Services Manager
Rea Lam
Senior Creative Services Executive
Tan Jo Lynn
Strategic Planning Director
Ananda Swinburne
