Kara's Packs of Inspiration

Agency

GEOMETRY GLOBAL SDN BHD

Client

Kara Marketing Sdn. Bhd.

Product/Service

Consumer Goods

Brief

For years, Santan packaging has looked the same with coconut on the pack, including ours.
All brands would state the obvious: all coconut, no fun. Why stick with coconut when we can display our love and pride, and change a pack that gives nothing, to a pack of inspiration?

Solution

Proudly showcasing Malaysia’s iconic dishes made with santan on our six limited-edition pack. Each pack reflects the unique essence of the dishes with distinct art styles, like the Penang Curry Mee’s complexity, mirrored through the intricate Chinese folk art. The elegance of Cendol and Nyonya Kueh’s is captured with soft watercolour strokes and pastel hues. The bold flavours of Sarawak Laksa shine through the vibrant colours, while Nasi Kerabu’s earthy tones and organic motifs, inspired by batik, emphasize its fresh ingredients and cultural depth. Each design uniquely captures the essence of these dishes, blending tradition with art just like Malaysia’s rich heritage of culinary and culture.

Credit

Creative Managing Partner: KC Aui
Executive Creative Director: Suryadipura Salleh
Creative Director: Lim Aivee
BM Copywriter: Syataf Akhimullah
Senior Designer: Shin Shin
Designer: Ng Kai Wei
Brand Director: Karen Koay
Account Executive: Siti Syafiqa
Account Director: Sue Tang
Strategy Manager: Vikki Tan
Illustration: CUE Art and Design Associates
Experience Designer: Norlisa Ramlee
Print Producer: Grace Yong
Illustration: Shin Shin, Ng Kai Wei