Case Film
Case Board
Grab
Grab
Food delivery
Problem:Small restaurant owners can’t afford professional food photoshoots (that cost RM100,000 on average!) That’s why many of them don’t have photos for their GrabFood menus. Truth is, even if they had pictures, they don’t really know how to upload them.60% of GrabFood merchants don’t have photos. But 82% of people would order food based on photos alone.
Introducing Yum.AI—A photo engine powered by generative AI, that generates and deploys hyperlocal dish images. Why hyperlocal? Because AI doesn’t do Asian (well). Especially when local food is like Kerabu Perut (Spicy Beef Tripe Salad), Telur Bistik Ayam (Omelette with Saucy Chicken), Puyuh Masak Pedas (Spicy Cooked Quail), Sambal Kerang (Cockle Sambal)...well, you get the gist.
ECD: Carina Teo
CD: Neo Ming Yi
Copy: Melinda Foo
Art: Nikiee Mahmud
Producer: Ang Hui Yun, Edison Tan
Merchant Operations Team: Jia Yi How, Rachel Ooi, Amsyar Norzamini, Fatin Farif, Nurul Azmi
Marketing: Sulin Lau, Nabil Fauzy, Anna Kee
