PETRONAS Hari Kebangsaan & Hari Malaysia 2025: Sepenuh Hati | With All Our Hearts

Agency

Accenture Solutions Sdn Bhd

Client

PETROLIAM NASIONAL SDN BHD

Product/Service

PETRONAS

Brief

On the surface, Malaysia has always touted a story of peace. But the past few years saw threats to our unity. With unhappy states pushing for independence and increased racial tension, the very foundation of our country was in turmoil.

Solution

With all this unrest, PETRONAS wanted to tell a story that ignited our unity and pride. And so from the buried memories of our school days, we unearthed the Rukun Negara – the pledge that every Malaysian has recited for years on end. Its words that carry such weight and meaning especially in today’s turbulence was apt, but slowly its meaning and its significance was disappearing. For Merdeka, we told the tale of Cikgu Murni, who rallies an unbothered class of students to truly understand the meaning of the words they recite at every assembly. In her eccentric way and with all her heart, she teaches them to say the Rukun Negara with all their heart. ”‹

”‹

We played homage to the olden film making techniques of the PETRONAS ads of yesteryear with static cameras, simple storytelling that focused on emotions. At the end, we dedicated a portion of the film to the Rukun Negara – said in full, out loud, and with heart, accompanied by a single trumpet.

Credit

Agency: Accenture Song
Principal: April Toh
Executive Creative Director: Zaheer Kaisar
Creative Director: Cherry Lee
Creative Group Head: Ayuni Safira
Creative Group Head: Giam Chungken
Art Director: Leah Leong & Bong Jo We
English Writer: Sunita Soh
Designer: Jay Chong
Group Account Director: Albert Tang
Account Manager: Shiraj Sarmada
Production Director: Farhah Isyqi
AV Producer: Nurliani Aefah

Client: PETRONAS
Siti Azlina Bt A Latif
Senior General Manager
Strategic Communications,
Group Strategic Relations and Communications

M Fazli B Ibrahim
General Manager,
Communication Delivery Section,
Group Strategic Relations and Communications

Dzaffri Redza Zainal Rashid
Senior Manager,
Communication Delivery Section,
Group Strategic Relations and Communications

Galoh Sazrina Samsudin
Senior Manager,
Communication Delivery Section,
Group Strategic Relations and Communications

Norhisham Abdullah
Manager,
Communication Delivery Section,
Group Strategic Relations and Communications

Zarak M Zain
Manager,
Communication Delivery Section,
Group Strategic Relations and Communications

Production House: Reservoir World
Film Director : Ismail Kamarul
Executive Producer : Ryan Edwin Khoo Boon Siew
Producer : Kaviraj Ganayson
Line Producer: Nicole Loo Mae Sze
Director of Photography : Eric Yeong Tuck Wei @ DP Gadgets
1st AD: Shane Nunis

Audio House: The Rec Room
Music Composer : Kieran Kuek
Sound Engineer : Amier Nelson
Executive Producer : Lau Shir Li

Media Agency: iProspect