Panggilan Terpedas
MERIT BM Copywriting, Content Writing & Scriptwriting: SingleCreative Assets
Agency
Dentsu (Malaysia) Sdn Bhd
Client
Marrybrown Malaysia
Product/Service
Ayam Penyet Istimewa Marrybrown
Brief
To hype up the Ayam Penyet Istimewa Marrybrown by dramatizing the spiciness turns someone speechless.
Solution
Based on the viral social trend, people tend to pay closer attention when there’s an emergency signal. When Ayam Penyet Istimewa Marrybrown makes you speechless in spicy, it’s a call for emergency.
Credit
ECD: Ahmad Nazril
CD: Steve Ooi
Sr BM Copywriter: Firdaus Kamaluddin
Acc Dir: Eugene Chan
Acc Mgr: Haithal Rahman
Media Planning Manager: Shing Xieng Lim
Production: Media Prima
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