Wedding Crashers

Agency

APD Digital Services Sdn Bhd

Client

Unifi

Product/Service

Telecommunication

Brief

Weekly downloads of the newly relaunched Unifi TV app 2.0 were stagnating. Despite Unifi’s solid reputation as Malaysia’s go-to for internet, convincing people to download yet another streaming app required more than features — it needed a moment.

In Malaysia, nothing sparks nationwide buzz quite like a celebrity wedding. They’re not just private milestones; they’re cultural events. Everyone wants to see the details, the dresses, the drama — and no one wants to be left out of the conversation.

So when Unifi’s brand ambassador, Fattah Amin, was rumoured to be getting married, we saw more than a headline — we saw the opportunity to turn a personal celebration into a national experience.

Solution

““Wedding Crashers” — When Malaysia Got an Invite

We transformed Fattah Amin’s wedding into a shared national experience. By securing exclusive streaming rights through Unifi TV, we invited all of Malaysia to “crash” the celebration — turning love and connection into unmissable entertainment.

The campaign unfolded in three phases:

The Engagement: Playful social content — prank videos, couple challenges, and creator collabs — sparked buzz, while billboards and TikTok Lives kept fans guessing.

The Build-Up: A new song, “Rasa & Takdir,” by Amira and Irfan, built emotional momentum. Fattah’s surprise press-conference appearance announcing the 8th September wedding date made headlines.

The Main Event: The big day streamed exclusively on Unifi TV, making Malaysians feel like invited guests to the country’s most talked-about wedding.

Through one love story, Unifi TV turned connection into culture — and downloads into shared emotion.