Tiger Crystal Coldpot

Agency

Star Reacher Advertising Sdn Bhd

Client

Heineken Asia Pacific

Product/Service

Beer

Brief

In a foodie region like Southeast Asia, food pairing with drinks is no novel concept. When it came to the ultimate flavour currently dominating the region, something as beloved, exciting, and diverse as hotpot deserves nothing short of the perfect pairing: Tiger Crystal, a refreshingly light beer that pairs perfectly with food. Yet in a crowded beverage market, it often isn’t top of mind when diners sit down to enjoy a hotpot feast. Our task was to earn Tiger Crystal a place at the hotpot table, and to go beyond a standard meal pairing.

Solution

To complement the flavourful bites of hotpot, we created the refreshingly light and undeniably perfect pairing that enhances the experience of every hotpot meal: Tiger Crystal Coldpot - the ice-cold pairing every hotpot deserves. Made to hold up to 5 Tiger Crystal bottles, the Tiger Crystal Coldpot keeps beers ice-cold while hotpot stays steaming hot. It’s the ultimate refreshingly light complement to the rich flavours at the table.

Credit

Chief Creative Officer: Emir Shafri
Executive Creative Director: Iska Hashim
Associate Creative Director: David Tan Hung Kiat
Creative Group Head: June Adelyn Kang, Heng Yik See
Copywriter: Lim Xin Yi & June Adelyn Kang
Art Director: Chew Sue Phing , Heng Yik See, David Tan Hung Kiat & Iska Hashim
Designer: Wong Jing Lin
Strategic Planning Director: Galen Lau
Strategic Planner: Chiew Ji Fung
Business Director: Irene Kuan, Jonathan Wong
Senior Account Manager: Stefanie Leong
Senior Account Executive: Azzmine Azizdin

Client Credits:
Senior Brand Manager : Adam Riff
Brand Manager : Kaung Myat Htut
Junior Brand Manager : Daryl Cheong
Marketing Manager : Julie Kuan