Dasein Academy of Art
Loh Poh Li
Loh Poh Li
Brief
To redesign the durian candy packaging from Sunshine Kingdom company which is a major food souvenir in Malaysia.
Insight
Sunshine Kingdom is selling various food souvenirs made by local durians. Their main target markets are those tourists and business travellers from overseas and the vision is to promote ‘Durian Culture’ in Malaysia nationwide.
Idea
Bringing out a ‘Truly Malaysian Durian Experience’ through the durian candy packaging. Turning the local durian stall in Malaysia into the packaging design to share the Malaysia durian culture.
Lee Yen Yee
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