Dasein Academy of Art
Lew Tau Fei
Lew Tau Fei
Designers are problem-solvers. We sometimes need to have empathy for the user, sometimes we need to be logical enough to identify the situation, and the rest of the time we still need to be able to collaborate, analyse, communicate, ideate, and so on.
The creative mind is so powerful!
Therefore, I always imagine my brain is like a mental hospital where rooms of craziness live. In each room, there’ll be an individual with her “superpower,” giving me different abilities to make things happen!
Copywriter: Lim Shi Ying
Art Director: Lim Shi Ying
Creative Director: Lim Shi Ying