BRAND IDENTITY - KIDS GARDENING TOOLS SET

MERIT Best Design - Brand Identity
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School

Malaysian Institute of Art

Lecturer(s)

Ms Aini Nazihah Binti Abu Bakar

Brand

Ms Aini Nazihah Binti Abu Bakar

Rational

This is a gardening tools packaging set named TumTums, specially designed for kids who are eager to explore the wonders of nature and cultivate their own green spaces. We believe that every child has the potential to develop a love for plants, the environment, and the joy of nurturing living things. For the design concept, I have tried to use 3D modeling to create cute insect characters and also used some contrasting color themes to catch kids’ eyeballs. The packaging set included tools (spade & shovel), gloves, seeds, pots, learning cards, board game, pen,stickers and plant life cycle booklet.

Group Members

Ally Koh Ka Kei

Other Credits

Producer: Ally Koh Ka Kei