Malaysian Institute of Art
CC Kua
CC Kua
This poster is a promotional tool for Samfong Pressed Powder, a well-established Chinese cosmetic brand. The design incorporates distinct Chinese elements, such as flower patterns for the frame, to give it a classic Chinese poster aesthetic. I also reused key components from the original packaging design, including plum blossom motifs, the color scheme, and the character design.
To make it appealing to my target audience - the younger generation, I applied anime drawing style for the central character to capture their interest. Throughout the poster, I aimed for an authentic tone and manner to convey the timeless charm and heritage of the Samfong Pressed Powder.
Art Director: Cheong Jing Qian
Illustrator: Cheong Jing Qian
Designer: Cheong Jing Qian
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