Prosperity Ong Lai

School

Dasein Academy Of Art

Lecturer(s)

Low Poh Li

Brand

Old Town White Coffee

Rational

This packaging design embodies themes of wealth and good fortune. The shaped like a pineapple inspired by “Ong Lai”, phonetically similar to pineapple or “incoming fortune” in Chinese Hokkein. The packaging integrates elements of Chinese New Year traditions. The pineapple’s flourescent yellow-hued design features illustrations of Cai Shen, the God of Wealth, and gold nuggets, enhancing the sense of good luck arriving at your door-step for the new year. The labeling also includes prosperity scrolls with well-wishes, reinforcing the festive theme.
A unique feature is the scratch card lottery ticket embedded in the pineapple leaves lid. When scratched, it reveals gold nugget images, aligning with the design’s theme of luck and fortune.