Its Just Ice Isnt it

BRONZE Best Use of Cultural Insights

Case Film

Case Board

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Creative Assets

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School

Dasein Academy Of Art

Lecturer(s)

Lew Tau Fei

Brand

Lew Tau Fei

Rational

At the heart of Malaysia’s culinary culture is ais kacang, a dessert as lively and diverse as the nation itself. For every person, this ais kacang might carry a different significance, shaped by their own experiences. With its unique blend of ingredients, it represents a refreshing harmony—much like Malaysia itself, where various cultures come together, each adding something essential. In this flipbook, I aim to explore the many layers of meaning behind ais kacang, capturing both its positive and challenging sides. After all, “it’s just ice, isn’t it?” Maybe so, but it’s also much more—a reflection of Malaysia’s spirit and unity.

Group Members

Lai Zin Yi

Other Credits

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