Hello First

School

The One Academy

Lecturer(s)

Chan Kon Loong, Yan Li Wen

Brand

Watsons

Rational

Hello First is a campaign by Watsons brand aimed to appeal to first time buyers of personal care products. By capturing “first time” significant moments of their lives and enshrining those experiences through personalized music generated by AI, we hope the brand lives rent-free in our audience head as they recall the catchy music they generate for themselves.