Ang Ku Kueh Starter Kit
MERIT Best Design - PackagingCase Film
Case Board
School
The One Academy
Lecturer(s)
Deanie Cham
Brand
Kuehstry
Rational
The Ang Ku Kueh Starter Kit revives a fading tradition by transforming kueh-making into a modern family activity. Aimed at young parents and children, it reconnects generations through design and storytelling. The hexagon-shaped packaging reflects the Ang Ku Kueh and turtle — symbols of longevity and heritage, while its structure is inspired by antique gifting baskets, the structure features a hidden handle underneath, keeping it flat, elegant, and easy to carry. Wrapped in a nostalgic newspaper-style layout, it bridges the old and new, encouraging families to slow down, bond, and rediscover cultural heritage through shared creation.
Group Members
Claudia Hii Jia Xin
Other Credits
-
