You're Not Watching a Video. You're Watching A Crime

School

Dasein Academy of Art

Lecturer(s)

Lew Tau Fei

Brand

UN Women

Rational

PROJECT BRIEF
This campaign raises awareness about non-consensual intimate content, private videos or images shared or viewed without permission. It reminds the public that without consent, viewing such content isn’t harmless curiosity. It’s participation in a crime.

INSIGHT
Many people think watching leaked intimate videos online does no harm. But for the victims, every view is another violation, a replay of trauma they never agreed to share. What some see as entertainment is someone else’s humiliation.

IDEA
A pixelated nude visual mimics a paused video screen, with the play button symbolising temptation and guilt. It forces viewers to confront their role in digital sexual exploitation. The clean layout and sharp copy turn a simple pause moment into a moral confrontation, reminding everyone that leaked videos aren’t content; they’re crimes.