Karma HP

Client

Mobile Legends

Product/Service

Mobile Legends

Brief

Problem
Online toxicity and bullying in games is very normalised, especially when it’s competitive.

Fact
The cyberbullying behaviour in gaming culture carries over to other platforms and caused 20% to youth suicide.

Insight
Health bars (HP) are one of the most important element in competitive games.

Idea
To discourage cyberbullying, consequences need to be instant. Partnering with ToxMod, an in-game feature that detects hateful comments in chat or voice chat and permanently reduces the player’s health bar (HP).