Halulu? Try Yahoo!
GOLD Brand Experience & ActivationCase Film
Case Board
School
IACT College
Lecturer(s)
Nicola Wong Oi-Pyn
Brand
Yahoo!
Rational
As misinformation spreads through memes and social media, Yahoo aims to rebuild trust with the younger audience by positioning itself as a reliable source. “Halulu? Try Yahoo!” turns a viral internet expression into a playful yet thought-provoking campaign, reminding Gen Z and Gen Alpha that not everything online is true, and to rethink the credibility of what they consume.
Group Members
Douglas Chin Zhan Yuen, Teo Chen En
Other Credits
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