Star Reacher Advertising Sdn Bhd
Gerbang Alaf Restaurants Sdn Bhd
Chicken McNuggets
Our Chicken McNuggets is one of our most beloved menu items, captivating customers’ taste buds all year round. Their timeless appeal is enhanced by our classic and beloved sauces: BBQ and Sweet N’ Sour, and made even more special this year with the addition of four limited-edition sauces – Sweet Chili, French Cheese, Cajun, and Japanese Curry. We wanted to offer something extra special to our adventurous and expressive-minded customers, particularly the Gen Z group. We recognized that Gen Zs possess a unique ability to express themselves in distinctive ways, be it through their fashion choices or the way they speak.
Harnessing this understanding, we created an exciting campaign idea, #McDDoDaDip; providing Gen Zs with an opportunity to indulge in the pleasure of self-expression by exploring our six delectable dipping sauces, BBQ, Sweet N’ Sour, Sweet Chili, French Cheese, Cajun, and Japanese Curry.We collaborated with one of the most influential Malaysian pop stars adored by many young listeners to feature our McNuggets campaign: ALYPH, a composer, a rapper, and artist. Leveraging his most viral-ed TikTok hit song, SWIPE, we made a DoDaDip rendition that drove relatability and talkability.Using our Do Da Dip x ALYPH song, we extended it into a social engagement to get Gen Zs to be part of the vibe. We challenged Malaysians to pass the vibe check with their creative finger dances using SWIPE, and stand a chance to win RM50,000 worth of exclusive prizes, which includes a personal invitation to a Do Da Dip Party with ALYPH and a limited edition McNugget merchandise. What’s more: we launched a
Client
Vice President - Chief Marketing Officer : Melati Abdul Hai
Marketing Director : Azman Mohammad
Marketing Manager : Aaron Raj
Agency:
Chief Creative Officer : Emir Shafri
Senior Client & Creative Partner : Barry Victor
Creative Director : Kim Wai Kuan
Digital Creative Director : Jacky Hussein
Client Partner : Don Michael Acelar De Leon
Associate Creative Director : Jay Loh
Associate Creative Director : Jeff Ho
Senior Copywriter : Chloe Wang
Senior Copywriter : Farah Rabiah
BM Copywriter : Akmal Arief
Art Director : Suki Chuah
Designer : Yee Keat Chan
Associate Account Director : Huey Jen Tan
Account Manager : Chiar Zhi Xuan
Account Executive : Zoey Yow
Strategic Planning Manager : Jia Ying Chew
Production House : Prodigious
Director : Kurisu
Producer : Yap Ying Ying
Art Department : Owlsome Art
Assistant Director : YY
Director of Photography : Oscar Tong
Gaffer : Ng Yap Zhong
Best Boys : Jia Wei
Cam Op : Oscar Tong
1st AC : Wang Ten
2nd AC : Alice
Cinebolt Robotic Arm Operator: Kiefer, Meor
Offline Editor : Rachel Ngeau
Post House : Film Troop
Post Producer : Kai Sheng
Colorist : Beh Jing Qiang
