Case Film
Case Board
THE SHOUT GROUP
RHB Group
RHB Bank
The racial divide between the three major races of Malaysia - Malay, Chinese and Indian - has become more apparent in Malaysia’s social fabric, all thanks to the aggressive racial policies and politics employed by the politicians as they continue to wrestle for power. This had cause many Malaysians to lose faith in being able to co-exist harmoniously in a multi-racial and multi-cultural society. As a challenger brand, RHB’s brand purpose is to ‘Make Progress Happen For Everyone’. To inspire Malaysians that they too can achieve progress, RHB has been using the festive occasions of Malaysia to champion the true stories of real Malaysians who have made progress happen for their communities.
As a brand that is known for not shying away from the difficult environmental and social subjects, RHB decided to tell a true story for Eid 2024 that would inspire the nation and prove that justice and racial unity are actually inherent in all Malaysians.
This film is based on a true story.
RHB Bank
Group Chief Marketing Officer: Abdul Sani Abdul Murad
Head, Group Brand Comms: Tunku Hazli Tunku Tolha
Manager, Group Brand Comms: Anwar Amin
THE SHOUT GROUP/FCB SHOUT
Co-owner & Chief Executive Officer: Shaun Tay
Co-owner & Chief Creative Officer: Ong Shi Ping
General Manager: Syahriza Badron
Head of Creative: Wang Ie Tjer
Creative Directors: James Voon, Jonathan Chan
Bahasa Copywriter: Sal Abdul Malik, Zawin Najah
Senior Producer: Amin Taib
Senior Brand Director: Timothy Teh
Production House: D Moving Pictures
Director: Dick Chua
Producer: Jocny Lai
Director Of Photography: C L Wong
Music, Sound Design & Composer: GT Records
Executive Producer: Ram Nabil Chia
Producer: Anand Shashidharan
Sound Engineers: Brian Wong
Post House: Asia Pacific Videolab
Producer: Ling
Offline Editor: Koon Pak Fei
Online Artist: Aznir Halid
Colorist: KahSeng
