Case Film
Case Board
Chariot Agency Sdn Bhd
Nando's Malaysia
F&B
Nando’s was launching its limited-time flavour Smoky Churrasco. But we needed to drive interest while competing against the big boys with big media spends. So we created a space that was uniquely ours to promote the flavour.
We fitted a fully-functioning grill in a vintage car. Then, we drove up to the city’s hottest spots where people could try the new Smoky Churrasco freshly grilled. The sight of a smoky car being driven around the city attracted a ton of attention – first from the public, then influencers, and our final pitstop, the media.
Executive Creative Director: Jarrod Reginald
Creative Directors: Christyna Fong, Kuah Jenhan
Art: Ng Yao Ding, Iqbal Othman, Izzat Idris, Syed Sofwan
Managing Director: Adrian Cheah
General Manager: Gillian Yap
Strategy Director: Bryan Leong
Planning: Amelia Ng
Account Management: June Lim, Edlyn Enessa, Nicolas Ong
Senior Agency Manager: Vanessa Pang
Production House: Directors Think Tank
Director: Ausz Din
Executive Producer: Suraya
Post Production: Tank 3 Asia
Audio Production: Tank Music
Client: Nandos Malaysia
Chief Commercial Officer: Chai Hui Fung
Marketing Manager: Raja Hairul Akmal
Social Media Manager: Vivian Kok
