Shielder - A Masterpiece for River Peace (Yamazaki Seiga)

BRONZE Illustration: Single

Case Film

Case Board

Shielder - A Masterpiece for River Peace_01.jpg
Shielder - A Masterpiece for River Peace_02.jpg

Creative Assets

Shielder - OOH_Yamazaki Seiga.jpg

Agency

Muma Malaysia

Client

Shielder Eco Waste Management

Product/Service

Eco Waste Management

Brief

World Rivers Day is celebrated yearly to raise awareness of the threats that our waterways face. Even though rivers contributed to almost all of Malaysia’s water supply, our rivers don’t get the attention that they deserve compared to other causes. There’s an urgent need to take action as river pollution is a yearly crisis that continuously affects our communities, the environment, and ecosystems.

Solution

A Masterpiece for River Peace. Using art as a powerful voice for river conservation.

Shielder, an eco-friendly wastewater treatment solution provider, saw an opportunity to leverage on this occasion to shed light on the importance of protecting our rivers. In collaboration with students from Tunku Abdul Rahman University of Management and Technology, we transformed the blank walls of our treatment plants into a vibrant mural that symbolises our commitment to river conservation.

The design was inspired by the bacteria in our treatment process, which flow from the discharge pipe to form various species of aquatic life. Each stroke represents Shielder’s efforts to protect our water sources and nurture biodiversity, turning the plants’ exterior into a powerful message that brings our mission to life.

Credit

Client: Shielder Eco Waste Management
Founder/ Director: Dragon Lee
Personal Assistant: Lim Yi Sheng

Agency: Muma Malaysia
ECD: Choo Chee Wee
Creative Director: Kong Wei Wen
Art Director: Liew Su Anne, Tan Cai Jing
Copywriter: Kong Wei Wen, Ian Lai
Designer: Nicole Lim, Shannon Khor
Illustrator: Liew Su Anne, Nicole Lim, Shannon Khor, Tan Cai Jing, Carmen Wong, Tunku Abdul Rahman University of Management and Technology
Motion Designer: Hon Khai Yin
Managing Director: Pang Li Li