Paper CCTV

Agency

MullenLowe Malaysia

Client

BSN

Product/Service

BSN Homeowners Insurance

Brief

While we offer first-time homebuyers a scheme, when it comes to home insurance, BSN is never the first choice for them.

Solution

A direct mailer that helps keep home, safe.

When our first-time homebuyers sign up for their home loan, we gave them this direct mailer that serves as a reminder for our BSN Homeowners Insurance. While they consider us to insure their homes, this direct mailer serves as a prevention to robbery, theft and vandalism, giving them a peace of mind _ just like our home insurance plan.

Made to look like a real CCTV camera, this paper camera is easy to cut and fold.