M&C Saatchi (M) Sdn Bhd
Malaysia Airlines Berhad
Corporate
Raya is the time of the year when big brands run their equally big budget TV commercials. With so many competing in the same space, we needed to stand out.
We subverted the Raya family trope with a twist. The film “Adik” is about a younger sibling seemingly left behind as everyone else heads back to celebrate. In the end we reveal that “adik” is not only their beloved cat but, like any important family member, also gets to be a part of the festivities.
Executive Creative Director: Marzuki Maani
Senior Copywriter: Justine Lee, Nursuhaila binti Sukri
Executive Producer: Evelynn Tan
AV Producer: Phoenix Tham
Client Service Director: Farrah Harith-McPherson
Account Director: Priya Kalidas
Account Manager: Diyana Abbas
Film Director: Al Isaac
Production House: SWF Film Sdn Bhd
Post House: Mustang Post
Audio House: The ReC Room
Composer: Kieran Quek
Client: Malaysia Airlines Berhad
Head, Group Brand & Marcoms (Worldwide): Grace Chan Manager,
Global Marketing: Azizan Ahmad Manager,
Digital Marketing: Samsu Suryati Osman
