World Reverse Cancer Day

BRONZE Brand Identity Design
WorldReverseCancerDay-Design.jpg

Agency

Ensemble Worldwide

Client

Cancer Research Malaysia

Product/Service

Cancer Research Malaysia

Brief

Cancer Research Malaysia (CRM), a non-profit cancer research organization based in Malaysia, aims to reverse cancer through research. However, they were little known and their cause faced a lot of skepticism from Malaysians.

Solution

To generate more awareness on the importance of cancer research, we reversed World Cancer Day and created the inaugural World Reverse Cancer Day, an annual event aimed at educating the public about CRM’s efforts to reversing cancer.

Credit

Executive Creative Director: ensemble worldwide
Collaborators:
1. StudioDL
2. GRIM FILM
3. 3ciety
4. Skinny Fat Kids Worldwide
5. APW Bangsar