Cooler Lumpur 2017- Pins From The Future

Agency

TBWA Kuala Lumpur

Client

Cooler Lumpur Festival

Product/Service

Merchandise

Brief

How can we showcase our design abilities, as well as fit our client’s (The 2017 Cooler Lumpur Festival) theme of ‘Notes From The Future’.

Solution

To answer that question, we asked our designers, ‘what would Malaysia be like in the year 3020’ and asked them to imagine the impossible. We picked elements that are familiar to Malaysia (and Malaysians), especially those that have cultural significance – something that everyone know, understands, and can relate to.

For example, animals that are special to the country, like the orangutan and tapir, the ubiquitous teh tarik, the Petronas Twin Towers, Peranakan-styles Malacca houses, headgear like the songkok, and more. Once these items were selected, we gave them a futuristic twist.

The designs were then produced as enamel pins, and were sold at the festival. Visitors got to go home with a nice souvenir, and a glimpse of what the future could be like in Malaysia.