TBWA Kuala Lumpur
Nando's Malaysia
Casual Dining Restaurant
It’s really the same thing every, single, year. Our relatives ask us “When are you getting married?, we hear the same mind-numbing songs, and of course… we overeat, regret and repeat. Could Nando’s help millennials turn these tiring situations around?
We created Chinese New Year memes that put a cheeky spin on these relatable scenarios (read: struggles). Inspired by traditional Chinese paintings, these featured stylized symbolic characters in brush-like strokes of auspicious colours, set against oriental patterns.
We then turned the memes into ang paos containing Nando’s vouchers. At a time when millennials are often targeted by relatives at reunions, these allowed lucky receivers to redeem an RM18 discount on their next Nando’s visit. Meaning less time accidentally offending a nosy relative, and more time celebrating an extra huat new year with family and friends.
A simple way to bring more smiles, and extra huat to the new year.
Chief Creative Officer: Gigi Lee
Associate Creative Director: Hex Ng
Creative Group Head: Shireen Ang, Ho Siew Voon
Senior Copywriter: Hex Ng, Kharlal Nisha
Copywriter: Carmen Cheong
Art Director, Designer, Illustrator, Animator: Olivia Ariferiani
Designer, Illustrator, Animator: Hansel Lok, Nicholas Siew
Designer: Anlyne Chen
Senior AV Producer: Fabian Lum
Business Unit Head: Judy Wong
Senior Brand Manager: Molly Ko
Account Executive: Esther Yow
Chief Operating Officer: Yee Hui Tsin
Producer: Azree Wahab
Motion Graphics : Hiew Kwong Hui
Audio House: GT Records
Producer: Anand Shashidharan
Sound Engineer: Brian Wong
