Burgerfesto

MERIT Best use of radio: Single
Burgerfesto.jpg
Burgerfesto.png

Agency

MULLENLOWE S’NG & PARTNERS

Client

Marrybrown Sdn. Bhd.

Product/Service

QSR

Brief

In view of #AyamLainMacam campaign and its product category extension i.e its chicken burger, the agency was tasked to carry through the idea of #AyamLainMacam into the burger category.

Solution

The dramatisation of how good the burger tastes was brought to life through different positive emotions and the relentless drive of Malaysians to seek out the best tasting food.

Credit

Executive Creative Director: Sathi Anand
Senior Copywriter: Ashraf Sheh
Head of AV: Rasydan Mubin
Client Servicing Director: Gavin Teoh
Senior Account Manager: Eugene Chan
Account Manager: Nurul Husna