DUKKHA Music Video

SILVER Interaction & Digital Motion Design
DukkhaMusicVideoCover.jpg
DukkhaMusicVideo.jpg
DUKKHA Music Video.png

Agency

FNLPRJCT Creative Sdn Bhd

Client

18 UPPERCUT

Product/Service

Music Video

Brief

BACKGROUND: BREAKING THE MOULD WITH A SYNAPSE-SLAMMING MUSIC VIDEO
Dukkha is a music video that sets itself apart by bringing together visceral visuals and electronic beats that straddles a fine line between Eastern and Western cultures. It is a restless, iconoclastic take on the art of violence - done in collaboration between 18 Uppercut, a creative collective, and W.Y. Huang, a cutting-edge electronic musician.

Solution

A VISUAL MASTERPIECE ENHANCED THROUGH MOTION DESIGN
Told in a medley of 4 acts, Dukkha captures the dystopian entanglement between a traffic police officer and a street food vendor and how their tragic story unfolds. With classic kung fu films and pop-cultural references such as Godzilla and Dragon Ball Z serving as inspiration, the music video takes viewers on a psychedelic journey that is enhanced with animated graphics and effects that pay tribute to both Eastern and Western pop-cultural visual identities.

Credit

Directed by : 18 UPPERCUT
Music by : W.Y. Huang
Creative & Art Direction : 18 UPPERCUT
Design & Animation ACT 01, 02 : TMRRW
Design & Animation ACT 03, 04 : FNL PRJCT
Writers : 18 UPPERCUT, Yoush, Divago
DOP : Dalton Lai
Co-DOP : Leo Lin
Producer : Laurent Chang, 18 UPPERCUT
Kung Fu Choreographer : Dai Lin
VFX Consultant : TMRRW
SFX & Sound Design : GUM
Editor : Daniel Cheng, TMRRW, FNL PRJCT, 18U
Actor. Traffic Police : Dai Lin
Actor. Food Vendor : Xue Er
VO Traffic Police : Buzz, Zack
VO Food Vendor : Divago
Typographer : Ann Zeng
Stunt Team : Chao
Styling & Props : Zha Ji, Lin Hao
Make Up : Tianrao Xu (Kuki)
Photography : Jedi