DUKKHA Music Video

Agency

FNLPRJCT Creative Sdn Bhd

Client

18 UPPERCUT

Product/Service

Music Video

Brief

BACKGROUND: AN EXPERIMENTATION IN SOUNDS AND VISUALS
Directed by the creative collective, 18 Uppercut, and scored by famed electronic musician, W.Y. Huang, Dukkha is a restless, iconoclastic take on the art of violence. The music video serves as a canvas that showcases the marriage between the traditional and the modern, by converging cultural references from both East and West.

Solution

IDEA: THE ART OF VISUAL CACOPHONY THROUGH MOTION DESIGN
Told in a medley of 4 acts, Dukkha captures the dystopian entanglement between a traffic police officer and a street food vendor and how their tragic story unfolds. Taking inspiration from classic kung fu films and pop-cultural references such as Godzilla and Dragon Ball Z, the music video delves into the nature of life that innately includes suffering, pain, dissatisfaction, and displeasure.

CELEBRATING POP-CULTURAL ICONOGRAPHY
By complementing visuals taken from Hong Kong arthouse cinema to martial arts epics with an East-and-West electronic mashup sound, we enhanced the pop-cultural references further with animation and motion graphics that help propel the narrative forward - in a blitz of beats, hues and visuals.