Axiata Celcom Merdeka 2019

BRONZE Music in Film Content
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Agency

Two AM Sdn Bhd

Client

Axiata Celcom

Product/Service

Merdeka 2019

Brief

We were challenged to bring the audience back in time to 1957,  to reel them in to relive the moments when the Negaraku Choir came to life.

Solution

First step was to record the live choir singing Negara Ku. We needed to sync to picture later so had to be careful with tempo and performance during the choir scene.

Once we received the edit we had the challenge of writing a cinematic score together with elements of “period” music set during the time of the film - 1957. A P Ramlee type track was written for a number of scenes. The sound and song needed to feel as if it was written during that time. The final 2 minutes of the film needed a delicate score to pull at heart strings so it was an interesting challenge to use strains of Negaraku in the melody while at the same time making it a more modern film score. In the end the effect of film and audio produced one of the most loved Merdeka commercials for 2019 with over 3.4 million views and endless positive heartfelt comments from fellow Malaysians.

A beautiful story and great way to bring people together through the universal sound of music!

Credit

M&C Saatchi (M) Sdn Bhd
Executive Creative Director : Marzuki Maani
Group Creative Director : Darren Lee
Creative Director : Mundzir Abdul Latif
Associate Creative Director : Low Pooi Yeng
Senior Copywriter : Leonard Leao
Senior Art Director : Adzam Bahrin BM
Copywriter : Yusman Rusdi
Executive Producer : Evelynn Tan
Senior Account Director : Nailul Ali
Associate Account Director : Lee Wei Nee
Senior Account Executive : Ryan Blaydes

Two AM Music Studios
Music Composer : Anton Morgan
Sound Designer : Leong Kit Kuan
Executive Producer : Alison Yong
Producer : Darna Aminuddin

Directors Think Tank
Director : Rajay Singh
Producer / 1st AD : Tek Nam
DOP : Zainuddin Mohamad
Line Producer : De Shen
Production Designer : Budi Gareng
Art Dept : Jared / Jesjinder / Calvin
Wardrobe : Darren Siew
Editor : Dave Singh
TC / Online : VHQ Post Malaysia