Two AM Sdn Bhd
Maxis
Deria Takbir App
As a tech company, Maxis wanted to demonstrate their belief on how technology could change lives for the better and unlock endless possibilities. For Raya 2019, together with their creative partner, they created the Deria Takbir App. An app that enables the hearing impaired to feel the Takbir through haptic vibrations, translations and cymatics visual. As a way to promote the app and wish all Malaysians Selamat Hari Raya Aidilfitri, they created a short film. It’s a story of Faiz, a cheeky boy whose Puasa experience is not what it seems when it is revealed at the end, that he is deaf.
The challenge was to create a feeling of what Faiz could possibly experience and engage the audience as if they were in his shoes. Through experimentation, we created and designed lots of muffled ambience intertwining with live audible sounds for the film. Sound vibrations were omnipresent throughout the film and were designed to follow the Takbir’s tempo when sung. Once the film was released on digital platforms, views spiked with many positive comments and enquiries about the app. As a whole, together with the original music composition, we felt it brought out Faiz’s journey into feeling the Takbir Raya for the first time, which is a beautiful feeling for all Muslims.
Leo Burnett
Chief Creative Officer : Abraham Varughese
Group Creative Director : Iska Hashim
Creative Director : Walter Teoh
Creative Group Head : Kimberley Yap
Associate Account Director : Vinz Low
Senior Account Executive : Nurul Izzah Mohd Khalil
Copywriter : Idzwan Johar, Amin Sharipuddin
Senior Art Director : Chan Sze Mei
Art Director : Nelson Tse
Head Of AV : Jennifer Hendroff
Producer : Michael Loh
Two AM Music Studios
Sound Designer : Leong Kit Kuan
Music Composer : Anton Morgan
Executive Producer : Alison Yong
Producer : Wira Chon
Directors Think Tank
Executive Producer : Rajay Singh, Pat Singh
Film Director : Maurice Noone
1st AD : Heng Tek Nam
Producer : De Shen
Director Of Photography : Anu Moothedath
2nd Unit : Sharul Nizam
Production manager : RK Subash Krishnamurthy
Art Director : Jarrod Wai
Wardrobe : Darren Siew
Makeup and Hair : Monica Gill
Editor : Affandi Jamaludin
Post Production : Asia Pacific Videolab
BTS : Black Candy
App Software Developers : Ministry XR App Development
UX Director : Ivan Gerard Khoo
CTO : Dr. Andrew Yew
Client Relationship Manager : Fay Lee
Project Manager : Faisal Athar
Lead Engineer : Asyran Amin
Engineer : Nadia Marzuki
UI/UX Support : Nu Farain & Aiman Haris
Cymatics Visual Support : Zaid Suki
App Software Developers : Cymatics Visualization
Cymatics Visualisation Engineer : Ram Nabil Chia
Cymatics Visualisation DOP : Mahen Bala
Producer : Anand Shashinadaran
Audio Engineer : Shaktyvel Neelamekan & Daryll Diengdoh
