Leo Burnett Kuala Lumpur
HEINEKEN MARKETING MALAYSIA SDN BHD
Heineken
On Spotify, the all-powerful algorithm is constantly recommending songs based on listening habits hence we only listen to the same songs again and again. This traps listeners in their own little music bubbles with no way out.
At least until Heineken hacked the Spotify algorithm by introducing the Heineken Playlist Refresher. A web app that bursts music bubbles by bringing people together. Users are required to login with Spotify to receive a link to share with a friend, colleague, or total stranger.
When the other person logs in, a new playlist is unlocked with songs each of them listens to but the other doesn’t. And what’s more: new genres and artists completely outside both of their music bubbles. The more users listen to this playlist, the more their own individual Spotify algorithms expand to include these new types of music.
CHIEF CREATIVE DIRECTOR : EMIR SHAFRI
EXECUTIVE CREATIVE DIRECTOR : ISKA HASHIM
ASSOCIATE CREATIVE DIRECTOR : DAVID HUNG
SENIOR COPYWRITER : VICKKNESH RAJ
DESIGNER : DIYANA YUSOF
JUNIOR COPYWRITER : JING JIE CHANG
BUSINESS DIRECTOR : IRENE KUAN
ACCOUNT MANAGER :CHERYL DENISE PINTO
DIGITAL PRODUCER : ETING CHANG
TECHNICAL MANAGER : AARON WOON
EXECUTIVE DIGITAL PRODUCER : GENSY CHONG
FULL STACK DEVELOPER : VICKY LEE
WEB DEVELOPER : LIM DENG HONG
LEAD WEB DEVELOPER : TEE YEN WOON
CLIENTS
SENIOR BRAND MANAGER : JULIE KUAN
BRAND MANAGER : ADAM RIFF
JUNIOR BRAND MANAGER : NATASHA NG
