NAGA DDB TRIBAL
KFC Malaysia
KFC Dine In
During the Covid-19 lockdown in Malaysia, KFC had to close their stores. Although they were still open for delivery, dine-in was their main source of revenue. So, after the 3 long months, the reopening of their stores was crucial.
Instead of doing the usual announcement, KFC decided to serenade people back into their stores. A specially-curated trilingual playlist titled “KFC You Soon” was created. It included sentimental songs like Officially Missing You, Baby Come Back, When Can I See You Again and Wish You Were Here to tell people just how much KFC has missed them. The playlist featured 86 songs to commemorate the 86 days that the dine-in service was unavailable. To drive the playlist, the brand launched a dedication video that featured a lonely KFC store, and let the furniture do the talking – literally. They expressed how they’ve longed for the return of customers through lyrics from songs in our playlist.
Chief Creative Officer: Alvin Teoh
Creative Director: Jeremy Yeoh, Rachel Hoo, Suryadipura Salleh
Creative Group Head: Candice Chhoa
Copywriter: Peh Xin Ying
Art Director: Bobby Lai, Sara Chong
BM Copywriter: Zhafirry Fenner Zakaria
Head of AV: Sharon de Silva
AV Producer: Lee Boon Hsin
Senior Account Director: RZ Chew
Senior Account Manager: Brian Khoo
Account Manager: Dalina Annuar
Project Manager: Victoria Lim
Production House: Reservoir World Sdn Bhd
Film Director: Quek Shio Chuan
Producers: Kaviraj Ganayson, Chow Chun Son
Cinematography: Kai Lau
Post Production: Dixon Yoong
Color Grade: Setyo Wib
Music & Audio: Raof Zamirdin
