House of Guinness

Agency

SAMBAL LAB

Client

Guinness Malaysia (Heineken Malaysia Berhad)

Product/Service

Guinness Draught In A Can

Brief

The client wanted a launch event with a retail/shopper marketing element where drinkers could sample and buy GDIC.

Problem was, how and where do you find a space without favouring one retailer over another?

Solution

To create the ultimate retail experience, we built the ultimate immersive and experimental space.

House of Guinness is a pop-up installation. Each room was associated with an experience and emotion in the consumer journey of consuming GDIC.