Emo-Amplifier

Agency

Muma

Client

Vinda Marketing (M) Sdn Bhd

Product/Service

Vinda Deluxe Tissue

Brief

Create hype around Vinda Deluxe’s 12.12 Sale on Lazada.

Solution

We transformed the outer packaging of Vinda Deluxe value packs into a series of limited-edition tissue holders which doubles up as music amplifiers.

Made purely out of heavy-duty corrugated fiberboard, the tissue boxes could amplify music from any mobile phone.

The Emo-Amplifiers, are designed based on four music genres: Jazz, Rock, Pop and Hip Hop. Design elements from each genre adorns every face of each box. They even come with witty warning labels like: PRODUCT COULD CAUSE INVOLUNTARY BODY MOVEMENTS. IF PERSPIRATION DEVELOPS, USE TISSUE.