Ogilvy Malaysia
The Coca-Cola Company
Coca-Cola
After 42 years and 9 films, Star-Wars, the world’s biggest movie franchise was coming to an end. This was a historical moment in pop culture and every brand wanted to be a part of the conversation. So, when Coca-Cola inked a sponsorship deal with Disney for the final film of the Star-Wars franchise, we knew the deal was neither exclusive nor unique. Coca-Cola was going up against other major brands with similar sponsorship deals but exponentially larger budgets. So while the brief was simple, the task was challenging. When budgets unlevel the playing field, how could we level it back up with creativity? And instead of riding the hype like other brands, how could we become a part of it?
To cash in on their slice of Star-Wars fame, most other big brands splashed their cash on creating branded merchandise and big-budget advertising experiences across every touchpoint. In knowing we could never out-shout them, we created The Galactic Bottles - an innovative approach that turned our everyday product, the Coca-Cola bottles, into a unique branded experience by compressing an entire battery circuit into a paper-thin label to recreate the iconic Star Wars lightsabers that light up upon a simple human touch. While the user experience was intuitive and simple, the technology and application of it on our bottles was the world’s first OLED plastic bottles ever. No smartphones needed. No apps. No headsets. All it took was a simple touch to turn our everyday bottles into a unique Star Wars experience.
Creative Director: Jaz Lee
Copywriter: Sheena Sidhu, Jaz Lee
Chief Executive Officer: Nizwani Shahar
Business Director: Wai Sim Liew
Account Executive: Sherry Ng
