TM Mengukir Malaysia: Kuf-E, the world's first Kuf

SILVER Best use of Cultural Insights in Digital Experiences
TM Mengukir Malaysia - Kuf-E

Agency

VMLY&R COMMERCE

Client

TM

Product/Service

Telco

Brief

Around the world, culture often takes a back seat to progress. As Malaysia’s top leading tech-co company, how do we play an active role in preserving our culture and heritage?

Solution

Under TM’s Mengukir Malaysia Initiative, we introduced the world’s first Kufi art generator that allows users to go on the Mengukir Malaysia website and turn their words of wisdom into beautiful Kufi art that they can customise and share with their family and friends.

Credit

Creative Agency
Creative Agency: VMLY&R COMMERCE Malaysia
Regional Executive Creative Director: Chan Woei Hern
Executive Creative Director: KC Aui
Associate Creative Director: Lim Ai Vee
Creative Group Head: Zahir Mazlan, Nurul Fathma
Senior Art Director: Ban Koh
Copywriter: Cavan Ang
BM Copywriter: Iqbal Adli
Graphic Designer: Mohamad Adri Hakimi
Producer: Vincent Tja
Account Management: Sharifah Sharina, Marjorie Ann, Rebecca Cheong

Digital Agency
Digital Agency: Fuse Solutions Sdn Bhd
Backend Lead: Chong Poh Kit
Frontend Lead: Kevin Yap Kah Chun