VMLY&R COMMERCE
TM
Telco
Most festive ads want to tell you a story. TM wants you to be part of the story by discovering, learning, and celebrating our unique culture. We invite Malaysians to rediscover our culture and reimagine it by crafting it together through Mengukir Malaysia, a platform that decodes our traditional culture and heritage.
We launch our Mengukir Malaysia initiatives during each festive season, when cultural heritage comes to the fore.
For example, during Aidilfitri, we launched the world’s first Kufi Art Generator that allows users to create their own traditional Kufi art and share their creations as a greeting.
For Malaysia’s Independence Day, we told the story of a forgotten female hero in Malaysia’s first 360 Wayang Kulit performance that allowed every Malaysian to become a hero.
Throughout the year, Malaysians were captivated and co-created with us during each festive season, such as Aidilfitri, Kaamatan, Gawai, Merdeka, Deepavali, and many more upcoming festive seasons.
Creative Agency
Creative Agency: VMLY&R COMMERCE Malaysia
Regional Executive Creative Director: Chan Woei Hern
Executive Creative Director: KC Aui, Phoecus Lee
Associate Creative Director: Lim Ai Vee
Creative Group Head: Nurul Fathma, Zahir Mazlan
Senior Art Director: Ban Koh
Art Director: Christian Chiang, Lee Xin Yi
Copywriter: Cavan Ang
BM Copywriter: Iqbal Adli
Graphic Designer: Mohamad Adri Hakimi
Producer: Vincent Tja, Fairuz Mazlan
Account Management: Sharifah Sharina, Bong Kim Loong, Marjorie Ann, Rebecca Cheong, Shahrin Rosely
Digital Agency
Digital Agency: Fuse Solutions Sdn Bhd
Backend Lead: Chong Poh Kit
Frontend Lead: Kevin Yap Kah Chun
Media Agency
Media Agency: Universal McCann
Name: Loke Pak Yin
Production Company
Production Company: Mojo Films
Director: Barney Chua
Producer: Zax Loo
Offline
Edit Company: Jeff Ho
Post Production / VFX
Post Production Company: Post 2 Post
Online Artist: Sandy
Producer: Cherly
Offline
Edit Company: GF Chan
Post Production / VFX
Post Production Company: Blaze Studio
Online Artist: Moon Chong
Producer: Moon Chong
Music
Music Company: Pitch Audio + Magic
Composer: Kimberly
Producer: Rath
