Havas Immerse
Vinda Group SEA
Feminine Care
In Malaysia’s highly conservative culture, V-Zone (female reproductive system) conversations are taboo. Our brief was to break the silence and get Malaysian women to learn and speak about their V-Zones without fear or shame.
A 60-sec film revealing Malaysian women bravely “taking a deeper look” at their V-Zones, as the first step in getting to know and love your own.
Chief Creative Officer: Kerry Khoo
Creative Director: Lee Kwee Keak
Creative Group Head: Khaleeq Sarfaraz
Strategic Planner: Benjamin Cheong
Account Director: Farah Perani
Account Manager: Cheyenne Lim
Copywriter: Angelyn Ho
Designer: Fish Ong
Social Media Manager: Aqila Shamsul
