House of Guinness

Agency

SAMBAL LAB

Client

Guinness Malaysia (Heineken Malaysia Berhad)

Product/Service

Guinness Draught In A Can

Brief

Guinness Draught (Guinness on tap) was only available in pubs and bars.

If you wanted Guinness at home, you could only buy Guinness Foreign Extra Stout, which had a different taste profile - without the smooth and creamy head.

In April 2022, Guinness Draught in a Can (GDIC) was launched in Malaysia and we were tasked on letting drinkers know that they can enjoy the same familiar head in their home.

Solution

To launch GDIC, we created the pop-up House of Guinness, which ran from 15 July – 4 Sept at APW Bangsar, in the heart of an affluent neighbourhood.

Every touch point, every room at HOG is an immersive mirror of the consumer’s journey, from understanding how GDIC makes the perfect head (thanks to the nitrogen widget inside each can) to its ultimate serving ritual.