Grey Malaysia
Coway Malaysia
House Electrical Appliances
When the holidays come around, it’s usually the season shoppers gear up for celebrations. Coway saw this as a great opportunity to get their home appliances in on the festive fun. But, how do we connect with our audiences culturally during the festive season without the hard sell?
Change a life, rewrite a storyMany timeless and beloved folk tales have an element of tragic drama. But with Coway’s life-changing presence, you can change the plot… reshaping your whole life story and those affected by it.Age-old problems require modern solutions. Our film campaign consists of 4 short stories (each about 30 sec) in which the original drama or conflict is resolved dramatically with the introduction of a Coway product.
Chief Creative Officer: Graham Drew<br />
Deputy Executive Creative Director: Heng Thang Wei<br />
Senior Copywriter: Ashraf Sheh<br />
Designer: Aqiel Aziz<br />
AV Producer: Suzy Chiang<br />
Client Service Director: Marcus SK<br />
Account Manager: Ameera Josmin<br />
Film Production: Think Tank
