Carlsberg Adopt A Keg

Agency

Grey Malaysia

Client

Carlsberg Malaysia

Product/Service

Alcohol

Brief

During the lockdowns, nobody was able to visit their local bars for a round of pints. With little to no visitors, bars were worried they would be closed down before restrictions were lifted. How can Carlsberg support the bars without even entering the premises?

Solution

Enjoying beers at home supports our local bars.

A virtual keg on your phone that fills up every time you drink at home. Scanning Carlsberg bottles or cans to fill up a keg and support local bars via mobile platform, an online microsite. An effort to help the bars come back stronger when they reopen. For when lockdowns are no more and people are able to visit their favourite bars physically for a pint or two using their Adopted Kegs QR code.